Dec '21 - Present
VP of Marketing
Healthy.io is the global leader in transforming the smartphone camera into a clinical-grade medical device.
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Drove commercial growth and scaled patient assessments to over 1 million globally, positioning Healthy.io as a leader in digital health.
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Developed strategic partnerships with healthcare giants like UnitedHealthcare, Boehringer Ingelheim, and the National Kidney Foundation, driving measurable ROI and account growth.
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Built and led the U.S. marketing team, driving strategic expansion across B2B2C markets.
April '20 - Dec '21
Director of Marketing
Cricket Health is a pioneer in kidney care, focused on improving patient outcomes through early intervention.
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Accelerated market expansion, scaling patient enrollment from fewer than 1,000 to over 100,000 lives by leading innovative marketing strategies.
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Built and scaled the marketing function from the ground up, leading a high-performing team of 7 in a fast-paced, high-growth environment.
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Led customer marketing implementations with major healthcare organizations such as Blue Cross Blue Shield, Cigna, and Baylor Scott & White, ensuring successful delivery to drive growth and retention.
Sept. '18 - April '20
Director of Marketing
Leader in at-home diagnostics, providing innovative testing solutions that make healthcare more accessible and convenient.
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Led a global rebrand and launched new products that established Binx as a top player in the competitive diagnostics market.
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Secured strategic partnerships with organizations like Planned Parenthood.
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Generated over $50M in new pipeline through targeted demand generation campaigns, driving significant revenue growth and market penetration.
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Launched high-impact PR and media campaigns, securing coverage in major outlets like Fox and NBC.
